April 14, 2025 | Paris, France — Maison Lumière, the iconic French fragrance house, has unveiled its latest perfume, Velour Noire, a bold and mysterious scent crafted for individuals who exude confidence, charisma, and depth. This release continues the brand’s legacy of combining traditional perfumery with contemporary sophistication.
The Concept: Darkness Meets Elegance
Velour Noire, which translates to “Black Velvet,” draws inspiration from the texture of fine velvet and the allure of twilight. The fragrance is designed to evoke sensuality, warmth, and power — perfect for evening wear or special occasions.
Creative Director Margot Deschamps shared insight into the development process:
“We wanted to create a fragrance that feels like a luxurious fabric on the skin — smooth, captivating, and unforgettable. Velour Noire embodies the mystery and magnetism of the night.”
Fragrance Composition
Velour Noire is a unisex scent and features a layered olfactory structure that reveals itself gradually throughout the day or evening:
Top Notes
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Blackcurrant
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Saffron
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Bergamot Peel
Heart Notes
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Damask Rose
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Smoked Oud
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Orris Root
Base Notes
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Patchouli
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Sandalwood
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Madagascar Vanilla
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Tonka Bean
The scent begins with a fresh, slightly spicy opening, followed by a deep floral heart, and finally settles into a warm, resinous base.
A Focus on Artisan Craftsmanship
Every bottle of Velour Noire is crafted in Grasse, the perfume capital of the world. The design reflects the theme of the fragrance: a sleek, matte black bottle with velvet detailing and a gold-plated magnetic cap. The packaging is sustainable, featuring FSC-certified materials and recyclable components.
Industry Buzz and Early Reviews
Fragrance reviewers and industry insiders have had early access to Velour Noire, and the response has been overwhelmingly positive.
“It’s rare to find a fragrance that’s both daring and refined. Velour Noire delivers on both counts,” says fragrance critic Alain Rousseau.
“The oud and rose combination here is beautifully balanced — not too overpowering, just enough to be noticed and remembered,” notes popular perfume blogger Clara Evans.
Market Release and Price Points
Velour Noire will be available in luxury department stores and on the official Maison Lumière website starting April 25, 2025.
Available sizes and prices:
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50ml – €120
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100ml – €195
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15ml Travel Spray – €45
Limited-edition sets with matching scented candles and body oils will also be released in select markets.
An Immersive Brand Experience
To celebrate the launch, Maison Lumière will host a series of experiential events across Paris, Milan, and New York. These will include blindfolded scent discovery tours, velvet-themed pop-up boutiques, and curated sensory dinners inspired by the notes in the perfume.
Conclusion
Velour Noire is more than a fragrance — it is a statement. Designed for those who want to leave a lasting impression, it’s poised to become a staple in the collections of perfume connoisseurs worldwide. With this launch, Maison Lumière once again proves that modern elegance and classic craftsmanship can co-exist harmoniously in a bottle.
